PROJECT

Brand Development

DETAILS

Brand development for Workroom, an internal 3D creative team at Amazon. They wanted a simple and bold brand that had a strong and versatile color palette. The brand system is made up of three simple marks for various applications — stacked, one line and monogram icon. Paired with a geometric pattern that speaks to the basic shapes they work with on a daily basis. In addition to the brand system I created a deck template for internal use that utilizes the brand assets and gives them the tools to carry the brand look into their presentations.

I also couldn’t help myself by throwing in a simple animated version of the logo that highlighted all the colors :)