01 — We’ll Chat

I'll work with you to define your specific brand needs and put together a project plan we can use as a guide throughout our process. It’s important to have an outline to know where we are headed, while also knowing when to deviate based on the projects progression.

02 — Concept Phase

I start with presenting you with a curated deck of around 3-5 concepts that range in different visual directions. If you come to me with a specific look in mind, these concepts will all be inspired by your direction while asking very unique questions. If you don’t know what you exactly want, these concepts will have a wider range of visual directions. This initial concept phase serves as a conversation starter to start to narrow down your unique look.

03 — Narrow it Down

Sometimes the winner is in that first round and this phase is much shorter, other times it’s a mix and match between concepts and we’ll use this phase to explore how to bring together the different elements that you are liking.

04 — Refine and Define

Once we’ve narrowed down the direction, we start to define. If I’m providing you with a brand build this is where we start to see the full brand book come together — a document that outlines your brands visual identity through color, typography and file handling guidelines. If it’s a custom illustration, this is were we are getting nit picky and making sure every stroke is how you like it.

05 — Delivery

I’ll share final files in various formats for all your application needs. You’ll be left with all the details on how to manage your product so you feel confident in how to use it out in the world.