PROJECT

Branding, Packaging & Marketing Materials.

DETAILS

Welcome Coffee Co. came about from a search to find a craft that my partner and I could learn together. We both love coffee, he favors the lighter roasts and I lean towards the darker — our goal is to provide fresh, local, small batch coffee that is approachable and has a little something available for every type of coffee drinker. We came up with the name Welcome because we wanted something simple, easy to say, spell, and spoke to the morning ritual of drinking coffee. Welcome in your morning, with a fresh cup of coffee :)

I built the brand with this in mind, I wanted a very earthy, warm and approachable color palette combined with a simple (yet customized) letter mark. Creating a brand for myself is a whole different playing field, so I went into this with an open mind - knowing I can update and refresh the brand as much as I want allowed me create a flexible and fun brand.