PROJECT

Custom illustration and label design for a limited release series.

DETAILS

A custom illustrated series of labels celebrating the small things in life. Each label focuses on a location or season and features the Booch Adventure Can in a series of fun illustrative scenes corresponding to each flavors celebratory focus. Along with the can design, I also created merch and pos assets to help with the launch including posters, sell sheets, tumblers, sticker sheets, apparel and more.

First release — Hibiscus Lemonade, a celebration of San Diego, home of Boochcraft.
Second Release — Peach Iced Tea, a celebration of Summertime.
Third Release — Cranberry Punch, a celebration of Wintertime.