PROJECT

Branding & Packaging

DETAILS

Created at Blindtiger Design for our client Half-Seas Sparkling Cocktails. At the time, craft cocktails in a can were a new type of product the average consumer wasn’t use to seeing on the shelves. So the challenge was to create a brand and packaging system that communicated that these were sparkling crafted cocktails, that may be small but are high in alcohol, high in quality & very tasty. I developed subtle illustration elements that reflect the ingredients and sparkling nature of the cocktail to emphasize this. The 4pk was a custom die line I created that highlights the logo and shows off the shoulders of the cans.