PROJECT

Tinned Seafood Packaging System with Custom Illustrations

DETAILS

I worked closely with Snack Plate Creative in developing the new brand and packaging identity for Ekone Seafood’s existing tinned seafood line. We landed on a system that utilized unique illustrations to highlight the location of the ingredients source. The color system became a key role in identify the different flavor profiles offered for their products with multiple variations. The end result gave this heritage brand a new powerful presence on the shelf amongst the growing industry.