CLIENT

Dust Bowl Brewing

STUDIO

Blindtiger Design

POSITION

Lead Designer

PROJECT

Branding & Packaging

DETAILS

Dust Bowl had been working on small packaging projects here and there with Blindtiger over the years. Approaching their ten year anniversary, Dust Bowl was ready to refresh their branding and packaging and bring some cohesion to their systems.  I revamped their iconic twister mark and kept some similar container shapes to tie the new brand with their past. I developed custom lettering and type to create a variety of logo lock ups, providing them with tools and assets for all types of applications. 

This rebrand won a Gold Crushie Award for Best Brewery Rerand at 2020 the Craft Beer Marketing Awards.

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Taco Truck is a series that Dust Bowl Brewing Co. started back in 2016. It began with 12 oz bottles, and over the years they have added 12 oz and 19.2 oz cans, and they even partnered with a local almond company to make brittle using the lagers in the recipes.

This series has become Dust Bowls number one seller in their packaged offerings.

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