PROJECT

Brand development and packaging for multiple bamboo based paper products.

DETAILS

Cloud Paper is a direct-to-consumer 100% bamboo paper company based out of Seattle, Wa. The founders reached out to me before they launched to develop their branding and packaging system. They wanted a look that was clean, approachable and spoke to the eco-friendly nature of their product. Since developing their brand system helping them launch, I’ve continued to support their brand needs as they grow with social graphics and marketing materials - including some fun animations!

After the initial launch the brand started to discover their personality and place in the market, and needed some updates to the brand to match. When we started things (see below in 2019 brand launch) the brand was more soft and natural, emphasizing the eco-friendly nature of the products — as things progressed, the brand found a more bold voice and needed a look to match. We added some additional bold colors, roughened up the support graphics and went bold around with the messaging.