PROJECT

19.2oz Can Series

DETAILS

With the launch of their 19.2oz cans, Boochcraft set out to distinguish these new offerings from their standard 12oz and 16oz designs. The goal was to appeal specifically to the single-serve convenience store shopper, while still maintaining a strong connection to the core Boochcraft brand. To achieve this, color played a key role. Rather than leading with traditional flavor-based hues, the design takes a bold approach—anchored in black with vibrant neon accents to signal flavor. The result is a striking, shelf-popping look that commands attention and sets these cans apart.